Welcome to the first magazine exclusively dedicated to animal lovers. It is amazing that nobody, before us, thought of this idea, much less actually did something about it. I am a 100% animal lover, and I am inviting all international animal lovers, whether living in Japan or ABROAD, to become our readers. Should you, by any chance, NOT be an animal lover — I’m not saying that this would make you automatically into an animal hater — you are kindly requested NOT to pick up this copy. Leave it for those it was meant for. Should you have mistakenly picked up this copy and later discovered that you do NOT fall into the target group of this wholesome family magazine, kindly return it to the point of pickup. Or, alternatively, bring it to any of our roughly 1,300 distribution points.
Should you happen to disagree with our editorial policy of choosing animal lovers as our readers, you are encouraged to refrain from sending us irritating mail. However, if you can’t (refrain, that is), please do not use foul language.
Irmgard Vonn